Monthly Archives: February 2016

Eye Tracking & Neuromeasurement Tools Dr Marco Palma discusses Eye Tracking and Neuromeasurement Tools for Marketing Research and Extension (click on the picture to watch the video).  

Children’s attention to online adverts Twenty-six children in 3rd grade were observed while surfing freely on their favourite websites. Eye movement data were recorded, as well as synchronized screen recordings. Each online advert was analyzed in order to quantify low-level saliency features, such as motion, luminance and edge density. The eye movement data were used… Read More »

Page Turning Eye Tracking Proof of Concept University of Sydney Proof of Concept for using eye tracking to scroll / page turn a musical score (or any other useful document/webpage) (click on the picture to watch the video):  

Assassin’s Creed Rogue and Tobii Tech eye-tracking technology changes the game Motion controls have been part of the video game industry for many years, with Nintendo’s Wii Nunchuk and Microsoft’s Kinect camera being two of the most famous recent examples. One of the latest innovations comes from Tobii Tech in the form of its unique… Read More »

Eye tracking technology detects brain disease The startup Saccadous has tapped into 10 years of research out of Barrow’s Neurological Institute. Using a brain camera, a doctor or football coach can scan someone’s eyes and analyze the tiny movements to diagnose a brain injury or even Alzheimer’s in real time (click on the picture to… Read More »

Interesting facts Information dated 3 January 2013 Interesting research on the perception of beauty, that is – how we perceive paintings which we consider beautiful, is being conducted in the Department of Experimental Psychology at the John Paul II Catholic University of Lublin. This topic was also discussed by Professor Piotr Francuz during the 1st… Read More »